helps HP in enhanced color proofing of MTV Asia Awards
first commemorative book
5 March 2004, Singapore - During
the recent MTV Asia Awards, Focoltone Color Solutions helped
Hewlett-Packard with an enhanced color proofing solution installed
on the HP Color LaserJet 9500 to turn around the color proofing
process of the MTV Asia Awards first commemorative book.
A major sponsor of the awards, HP printed 300 full-color,
offset-quality 36-page books in less than 12 hours. These
limited edition books have been created for MTV Asia for the
journalists attending the 2004 MTV Asia Awards.
Central to the color proofing process was the Focoltone Intelligent
Color Calibration System (ICCS) 2.0 developed by KiKUZE Solutions
Said KiKUZE Solutions CEO, Mr. Winson Lan, "Focoltone
ICCS is truly exciting for the global print industry. People
can now get closer than ever before to accurate CMYK printing
from a digital color printer with a quick, reliable, and easy-to-use
color calibration solution. I can certainly see a lot of potential
in this remarkable technology".
Focoltone ICCS enabled HP to enhance the color calibration
of the HP Color LaserJet 9500 to accurate CMYK offset color
standards in minutes, a yardstick Focoltone refers to as being
"Color OK!". HP was the first in the world to use
this color calibration system on a commercial level with the
HP Color LaserJet 9500, a workhorse printer which is ideal
for proofing as it offers unprecedented image resolution quality
with HP ImageREt 4800 regardless of the size of the print
run. No matter the number of copies printed, the infrequent
and fast closed-loop smart calibrations ensure superior print
system stability and support that saves time, toner and paper
that would have been spent on reprinting.
With the Focoltone ICCS solution, the HP Color LaserJet 9500
printed book proofs allowed the designers to ensure the color
of the final books would accurately match the colors intended
regardless of environmental factors.
Additionally, HP chose to use Focoltone ICCS because it provided
a complete verification system. The software program handled
the calibration of the printer using advanced Artificial Intelligence,
and the subsequently printed test sheet was checked against
the Focoltone Calibration Chart overlay.
For Cheong Chee Keong, Business Unit Manager, Shared Printing
and Imaging, HP Imaging & Printing Group, Asia Pacific/Japan,
that was the decisive factor, "The unique Focoltone ICCS
solution helped us to expand into a market in a very cost-effective
way that was previously not as affordable. In addition to providing
an affordable in-house, short-run on demand color printing solution,
the HP Color LaserJet 9500 is now capable of producing accurate
CMYK color reproduction. With visual confirmation from the Focoltone
Calibration Chart, we were confident in our LaserJet's
ability to act as an instant color proofing machine for the
MTV Asia Awards Commemorative Book".
With a HP color laser printer consistent with industry color
standards, the Saatchi & Saatchi design team commissioned
to produce the book could verify their final artwork colors
on-site instead of waiting the usual couple of days for color
proofs from a proofing house.
Mr. Bruce Watt, Creative Director of Saatchi & Saatchi,
gave his nod of approval to the system, saying, "It's
really impressive how an in-house laser printer can be 'bumped
up' using Focoltone ICCS to become, in essence, a reliable
color proofing machine suitable for final artwork verification".
Focoltone ICCS will be launched globally during the world's
leading trade show for the print industry, drupa 2004, which
happens at Düsseldorf, Germany from 6 - 19 May 2004.
Focoltone ICCS is now available in English and retails for
USD 900. Localized versions for the Japanese, French, and
German markets will be available shortly after.