Lack of Communication • Inaccurate Highly manual work processes in traditional methods of POP card creation creates enormous room for errors in data entry and in design specifics. • Inconsistent Lack of an enterprise-wide solution leaves many of the branches of a retail organisation unprepared when reacting to sudden pricing decisions. Left to their own devices to react quickly, 'make-do' POP display materials vary markedly from branch to branch.  Non-Productive Manual Work • Time-consuming Processes A typical POP card production process involves a multitude of tasks that range from data collection from the merchandising/inventory system, data selection based on promotions or price and product changes, data inputs, design of POP cards to print and delivery. These involve many sub-tasks such as poring over thick photocopies of pricelists to select or verify product information. The whole exercise involves lengthy planning and execution cycles. • Repetitive Tasks Each specific process performed for any single POP card production cycle also involve repetitive tasks such as several rounds of checks and template design rework to ensure that correct information is provided according to established standards.  Logistical Nightmares • Expensive Retail organisations with numerous branches spend a substantial amount of money in distribution and transportation costs. • Difficult to Manage Varied Quantities and Sizes Difficult to identify exact quantities of the various POP materials for each particular outlet of a retail chain. The remedy was to replicate all the POP materials for all the retail outlets, creating large amounts of wastage. • Difficult to Manage over Distance Transporting specific quantities of the required POP cards to various locations around the country are gruelling especially when they are needed quickly in response to competition. • Unreliable Often packages get lost in the distribution cycle. This leads to costly delays or even more damaging when you are unable to deliver any replacement POP cards.

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