Need to react quickly to competition Increasing competition in the retail industry, demand quick response to product and pricing changes. • Inefficient workflow and processes impedes quick reaction to competition and hampers the rapid execution of POP card production and distribution. A delay in execution puts you out of business. • Long lead-time taken for planning and execution. The typical POP production cycle is highly labour-intensive and takes an inordinate amount of time to plan and execute. Using traditional methods to beat the competition leaves you out of the race even before you have begun.  Need to stem wastage of resources • High man-hour cost Huge resources in man-hours needed to ensure accuracy and consistency of information provided in the POP displays. • Labour-intensive, repetitive tasks Non-productive, labour intensive, repetitive tasks add needless expense to your bottom-line, when these resources can be channelled to other essential operations that adds value to the organisation. • Spoilage Traditionally, buffer quantities are provided to hedge against spoilage, as the HQ cannot respond on time for urgent print needs. Eliminating this need for buffer quantities can help cut costs.  Need for financial prudence • Loss of profits In a worst case scenario, miscommunication through wrong pricing will over time weaken customer confidence and result in loss of profits, as customers shift their purchasing dollars to more trustworthy retailers.

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